Investors were lining up to throw money at ideas. It's a natural choice for health-conscious individuals and those with dietary, health, or religious restrictions. You’ll also like what’s NOT in Postum. It's Back! CW did not improve, and he moved into a boarding house owned by a Seventh-day Adventist in town. Now Toasties are just made in-house to be used in Honey Bunches of Oats. You can view our full commenting policy by. Original Postum accounts for roughly 60% of sales while the Coffee Flavor is around 25% of sales, and Postum Cocoa Blend is 15% of sales. Same satisfying recipe as original Postum with natural coffee flavor added Just like coffee will always be around, there will always be a market for Postum. But it was reintroduced five years ago, and you are working to get the word out to more potential Postum-drinkers. If you look at the original Postum recipe, you will see that the ingredients were all natural – things like grains, molasses and corn based products. It was a very good time to be in IT. The largest group of customers are those who are health conscious and want a delicious beverage that contains no caffeine and does not irritate their stomachs. By 1956, Postum was sold in 71 countries. That’s it. wholesale/food service jars, and a 5g single-serving packet that comes 50 per pack. Eliza's Quest Foods only manufactures and sells Postum. We were live on Studio 5 with Brooke Walker and Good Things, Utah, two popular morning shows in Salt Lake City, Utah. You won’t find any preservatives, sodium or genetically modified foods, either. This material is provided for educational purposes only and is not intended for medical advice, diagnosis or treatment. Many customers want a hot or cold coffee alternative product. This company went on to become the Postum Cereal Company, which eventually grew to be General Foods. I met June and Dayle Rust at a Food & Beverage Show. The old Postum ads were priceless. We currently have six Adventist distributors throughout the U.S. that distribute our products to the local Adventist businesses, including ABC Stores, Village Market, Loma Linda Market, and other local health food stores. Research and development actually began in their home kitchen before they officially acquired the trade secret. Who can't tolerate caffeine? His passion was to create and sell products that were not only tasty but also healthy and nutritious for everyone to enjoy. Our sales have increased each year by 20%. I was the head elder for the past four years at the Atlanta-Korean SDA Church. It eventually merged with Heinz and became known as Kraft Heinz. About Postum - from their website: postum.com In 2007, when POSTUM® was discontinued by a large food company, there began a groundswell of support from loyal POSTUM® drinkers “Bring Back Our POSTUM®!” We at Eliza’s Quest Foods felt the same way. We are focusing on all forms of advertising from television lifestyle morning shows, television commercials, radio, magazines and newspapers to online impressions, online marketing, and social media such as Facebook, Twitter, and Instagram. We currently have six Adventist distributors throughout the U.S. that distribute our products to the local Adventist businesses, including ABC Stores, Village Market, Loma Linda Market, and other local health food stores. And luckily, an increasing amount of researchers are talking about the many different benefits of maintaining good posture. It merged with Kraft Foods, becoming Kraft General Foods. Made from roasted wheat, wheat bran, wheat flour and molasses Stir 1-2 tsp. In fact, you’ll find that it’s an ingredient in Jon Barron’s Liver Tincture formula. Postum drinkers are people who are health conscious. Post, was a student of John Harvey Kellog, and like me, he didn't dig caffeine. Drugs.com provides accurate and independent information on more than 24,000 prescription drugs, over-the-counter medicines and natural products. His first attempts at trying to market it to local grocers failed. Data sources include IBM Watson Micromedex (updated 6 Jan 2021), Cerner Multum™ (updated 4 Jan 2021), ASHP … We feel this is a healthier option. © 2020 Spectrum Magazine. The Benefits Of Taking Postum Regularly By Debra Wilson. My first job out of college was for a technology services company where  I was an information technology (IT) recruiter or headhunter. The most popular way to enjoy Postum is to stir a teaspoon into a cup of hot water, then add milk, cream or sugar to taste. I was there exhibiting another product of mine, and they had a Postum booth. We continually work very closely with the Adventist distributors in offering promotions to pass along to customers, such as regional campmeeting specials and other quarterly specials throughout the year. We have tossed around the idea of a Keurig Cup possibly for the future. We ask that you engage in courteous and respectful discourse. What kind of advertising are you utilizing now? Enter toasted grain-based beverage substitutes such as Kellogg's "Caramel Coffee" and C.W. Postum is pH balanced and actually soothes the stomach. The caffeine-free beverage was created by Postum Cereal Company founder the Seventh-day Adventist health foods icon C.W. A new company was formed to bring it back, and a full-page ad will appear next month in the. Composed of all the makings of a premium coffee substitute, Postum’s wheat bran and molasses beverage supports healthy living, whilst satisfying the taste buds. This … Hwang graduated from Georgia-Cumberland Academy in 1993 then attended Southern Adventist University and graduated in 1997 with a BA in public relations and a minor in business. We ask that you engage in courteous and respectful discourse. Add milk and sweeten to taste if desired. Just one teaspoon of Postum mixed into 8-ounces of hot or cold water is all it takes to enjoy America's all-time favorite anytime beverage. This then eventually led me to manufacturing and branding products of my own, focusing mainly on natural foods and beverages. You can view our full commenting policy by clicking here. My family really enjoys Postum™–it was a part of our mornings growing up, and now I get to share it with my children! I remembered the brand from growing up in an Adventist home, and I had confidence I could help them grow the business and the brand by leveraging my background in the food and beverage industry over the past 15 years. After numerous attempts, on January 1, 1895, he came up with what he felt was the right blend of ingredients and named the product Postum. How did he come to create Postum? A good portion of our customers are people who do not or cannot drink caffeine or who want to cut caffeine from their diet. It's also remembered as an after-dinner treat that made children feel all grown up. It's a natural choice for health-conscious individuals and those with dietary, health, or religious restrictions. Phone: 704-221-5587 Email: Click here Only The Good Stuff Vegan & Kosher Postum, once a popular coffee substitute in many Adventist homes, was discontinued more than a decade ago. They noticed blogs and petitions asking Kraft to bring Postum back and were surprised that hundreds of thousands of Postum customers were just as disappointed as they were that it was taken off the market. Adventist Forum, publisher of SPECTRUM and spectrummagazine.org, is an independent non-profit 501(c)(3) organization committed to promoting community through conversation in the Seventh-day Adventist Church. No preservatives. The only change is that Eliza’s Quest Foods took out maltodextrin from corn because this ingredient is potentially a GMO product. She taught CW all about healthy eating, keeping a healthy mind, and the dangers of caffeine. Many did not even know Postum was still available. In 1904 he created Post Toasties, which is a corn flake. Contact your health-care provider immediately if you suspect that you have a medical problem. We are very grateful for the long-term love and support we have received from the Mormons and Adventists. So I decided to go to South Korea in 2003. , plus 100,000 web impressions. He advertised Grape-Nuts as a wholesome way to provide a family with a good nutritious breakfast without all the work. Delicious news, Postum® lovers – your favorite coffee substitute beverage is back. The Postum sold today continues to have the same aroma and flavor as the original product created by CW Post. as senior vice president Peter Hwang works to regain the Adventist market. We outsource most of our services, including manufacturing, for the time being. This one shows a wife serving Postum to her husband with a scientific explanation why coffee is so bad for your health. It was the first product of the Postum Company that was started back in 1895 by CW Post. Postum Photo courtesy of Postum It's got a dark, sugar-y flavor, and has been a hit with kids—so if you're hesitant to let them join in on your morning coffee routine , it's a good option. Postum is a beverage made from roasted grains and molasses that is drunk as a caffeine free and healthier alternative to coffee and tea. Composed of all the makings of a premium coffee substitute, Postum’s wheat bran and molasses beverage supports healthy living, whilst satisfying the taste buds ALL TIME FAVORITE ANYTIME BEVERAGE - Keeping to their original 1895 recipe, Postum have maintained a wholesome approach to coffee alternatives from a simpler time. How did you come to work at Eliza's Quest Foods? It has a smoother taste that is created from roasted wheat, bran, and molasses. I am aware some Adventists these days are drinking coffee. It acquired the trade secret and trademark from a small company that convinced Kraft to release them after years of protests from Postum lovers when the product was discontinued. Just one teaspoon of Postum mixed into 8 ounces of hot or cold water is all it takes to enjoy America's all-time favorite anytime beverage. I specialize in organic and non-GMO products from fruit and vegetable juice/purees, concentrates, fruit and vegetable powders, natural peanut butter/almond butter, instant breakfast “real oat” oatmeals, and natural seasonings/ingredients. How are you marketing to Adventists and Mormons? See Postum.com for more information about its history and where to buy it. Its primary benefits are that it both protects the liver and supports the breakdown of fats by increasing the flow of bile. Postum was and always will be considered a healthy beverage and will be sought after by those seeking to reduce caffeine intake or remove it completely from their diet. I have had a strong desire to do sales for as long as I can remember. It has been replaced by a non-GMO wheat starch. Are you the only Adventist employee? Postum is manufactured by Eliza's Quest Foods of Charlotte, NC. Coffee which is the largest consumed beverage is rich in caffeine. Orders started to come in and the company grew rapidly. I leveraged my bilingual skills along with my love of sales and approached U.S. and international manufacturers in the food and beverage industry, and that’s when my career in international trading began. Please tell us a little bit about the history of Postum and how it came back to the market. The old Postum ads were priceless. What products have you manufactured and branded yourself? I have an all-natural liquid meat tenderizer that is derived from the enzyme, found in the papaya fruit, called papain. The trade secret is still used. No caffeine. Our favorite ad was an article CW Post ran in. ALL TIME FAVORITE ANYTIME BEVERAGE - Keeping to their original 1895 recipe, Postum have maintained a wholesome approach to coffee alternatives from a simpler time. Alita Byrd is interviews editor for Spectrum. Who is your market? Many vegans and vegetarians do not drink coffee because the acid irritates their stomachs. In 1891 his wife Ella, along with their four-year-old daughter Marjorie, went to Battle Creek, Michigan, to check him into the Kellogg sanitarium to see if they could help him. Answer: The history of Postum dates back to over 120 years. There are many more. Our favorite ad was an article CW Post ran in Life Magazine titled "Why Real Men Crack," focusing on the adverse side effects of coffee consumption. Introduced in 1895 as a caffeine-free alternative to coffee, Postum® 's popularity soared during World War II, when coffee was rationed and hard to get. Postin 1895 and marketed as a healthful alternative to coffee. Most papain found on the market comes in a powder and has a very strong odor. Good posture and its potential benefits are topics more and more people find interesting. Non-GMO certified. Kosher Certified. Was it to be sold in the coffee aisle? The health benefits from a daily dose of molasses At its most popular, how much Postum was being sold? High levels of these substances are not suitable for any human body. The Word is a health code of sorts, a mandate to avoid alcohol, coffee, tobacco, and tea while emphasizing grains, fruit, and vegetables as dietary pillars. Our customer base ranges from long-time devoted Postum drinkers who have fond memories of drinking Postum with their parents or grandparents to the younger generation who were introduced to Postum by family members. Cafix coffee substitute offers a rich, coffee-like flavor yet none of the caffeine or acidity found in coffee or tea which can stimulate the nervous system or cause an upset stomach. By keeping to our original 1895 recipe, we’ve maintained a wholesome approach to coffee alternatives from a simpler time. retail jars, 42 oz. And was that during World War II when coffee was harder to obtain? However, once the IT bubble started to nosedive in the early 2000s, I wanted to try something new. How much Postum are people buying now? It's the thickest of the three and contains vitamins and minerals like iron, calcium, and magnesium, leading health experts to believe blackstrap molasses may hold great health benefits (via The Spruce Eats). Many vegans and vegetarians do not drink coffee because the acid irritates their stomachs. The Mountain West has been our largest market for the past few years due to the large LDS population in that area. Take a look at the label and you’ll see why Postum is a drink you can feel good about. There are 14 calories in 1 mug of Postum. If you visit their website, you can order directly from them the same 8 oz. Photos courtesy of Postum. Despite its niche popularity, particularly with the Mormons and health aficionados who eschew caffeinated drinks, it was … We have a full-page ad coming out in the May and June 2018 issues of the. Postum is a wheat-based powdered coffee alternative that has been around since the late 1800s, though the instant drink version didn't come around until 1912. All products that I manufacture, sell, or distribute are either non-GMO or organic. Do church members that you know drink coffee? The main benefit that Postum coffee has over real coffee was that there were no actual coffee beans in Postum. There’s no caffeine to cause potential sleeplessness, high blood pressure or digestive problems. The Postum name and the secret recipe are now owned by Eliza's Quest Food. Even coffee drinkers who enjoy a non-caffeinated drink in the afternoons or evenings are choosing Postum over the other coffee-alternative products sold on the market today. Coffee has continued to rise in popularity — does this actually benefit Postum? Will you make a version of Postum that people can make in their Nespresso machines or other fancy coffee makers? Peter Hwang is senior vice president of Eliza's Quest Foods. Magazine titled "Why Real Men Crack," focusing on the adverse side effects of coffee consumption. This one shows a wife serving Postum to her husband with a scientific explanation why coffee is so bad for your health. First, you’ll appreciate what’s in it: Roasted wheat bran, wheat and molasses. This 1895 marketing slogan was created by Charles William Post (1854 — 1914), the man who, in a small white barn in Battle Creek, Michigan, made the first batch of Postum, a cereal beverage.Sales were slow initially: Post lost $800 on Postum in the first year. They weren’t sure how to position Postum. Toasties was sold for over 100 years in the southern and western states, but the plant could not keep up with production of Honey Bunches of Oats (which uses Toasties flakes), so the company stopped making Toasties as a stand-alone product. Contains a low amount of risky components that may include saturated fat, sodium and sugars (0%/oz). He didn’t give up and aggressively began advertising it in local publications. Was it a breakfast cereal? However, our product is a liquid, and it is odorless, colorless, and tasteless. Not satisfied with the success of Postum, in 1897 CW Post invented Grape-Nuts. Postum is proud to have earned the Non-GMO Project Verified seal from the Non-GMO Project. Ahhhhh, This is What Wholesome Tastes Like. Vegan Certified. “This study concluded that there were many different psychological and social health benefits reported, with the most common being improved self-esteem and improved social interaction/integration, followed by fewer depressive symptoms.” Other favorites include “The Woman Who Cares." Can you describe some of your favorite ads? The high majority of people consume beverages because of elements found in them. The warm, comforting classic that’s been part of families for more than 100 years is back with its original recipe. However, I have been doing my best to introduce or reintroduce them to Postum. Like coffee beans, chicory root can be roasted, ground and brewed into a delicious … We continually work very closely with the Adventist distributors in offering promotions to pass along to customers, such as regional campmeeting specials and other quarterly specials throughout the year. Take a look at the label and you’ll see why Postum is a coffee replacement you can feel good about. Other favorites include “The Woman Who Cares." Practicing good posture creates proper body alignment. What other products are in development? People wanting to reduce their caffeine intake or completely cut out caffeine are amazed at the smooth taste of Postum. This product helps break down the protein molecules. A new company was formed to bring it back, and a full-page ad will appear next month in the Adventist Review as senior vice president Peter Hwang works to regain the Adventist market. This beloved hot drink has a history as rich as its flavor. Are you still selling them? This is when some products were dissolved. jar, in three delicious flavors (regular, coffee, cocoa), for ten bucks—but then there's the cost for shipping, for which Amazon Prime members have already ponied up. Where is Postum being manufactured? (learn about health benefits or risks) Has low calorie density - this means that the amount of calories you are getting from an ounce is low (0 cal/oz). I had saved a bottle from my last purchase & the ingredients are listed as: wheat bran, wheat, molasses & maltodextrin (from corn), so after making your recipe & wanting a strong taste, I ground (moderately in coffee grinder) 4 cups of wheat bran & added to your "homemade Postum" mixture, as well as more molasses. While Seventh-day Adventists and members of the Church of Jesus Christ of Latter-day Saints (Mormons) are very loyal Postum drinkers, they are not the only people who drink Postum. We invite you to join our community through conversation by commenting below. The beverage is made from … Do you know what the sales of Postum was at the time it was discontinued? Different kinds of drinks are taken by people all over the world. Five in-house employees. All Rights Reserved. He was “cured,” and after he left, he started to experiment on how to create a product to replace coffee. That’s right. No wonder it is a … The coffee bean is an amazing plant with many positive health benefits. There are many more. Postum is pH balanced and actually soothes the stomach. Can you tell us more about CW Post? Eliza's Quest Foods was started by June and Dayle Rust who were teachers in North Carolina. Some who are sensitive to caffeine and can only drink it in the mornings can now enjoy a warm and tasty beverage in the afternoons or evenings and not have to worry about being unable to fall asleep at their normal hours. More and more younger people who never heard of it before are becoming interested in Postum. Upper-class Americans in the midwest would go to the sanitarium to relax and live a healthy lifestyle. Postum (US: / ˈ p oʊ s t əm /) is a powdered roasted-grain beverage popular as a coffee substitute.The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. People who don't believe in caffeine? It kept his brain active. The Post Cereal division was sold to RalCorp. Maltodextrin has no flavor and only contributed to darkening the roast. We have a full-page ad coming out in the May and June 2018 issues of the Adventist Review, plus 100,000 web impressions. We invite you to join our community through conversation by commenting below. Question: Postum, the roasted-grain beverage once popular as a coffee substitute, was discontinued in 2007. CW was most happy when inventing things. Hopefully, we are just getting started. How did Eliza's come to acquire Postum? Chicory Coffee. CW Post had numerous health related issues during his adulthood. POSTUM CEREAL COMPANY "Health First — Happiness Follows, POSTUM instead of coffee, 'There's a Reason."' 100% all-natural ingredients. I have been involved in sales my entire career. He actually arrived on a stretcher. Are they interested in Postum? Good as a coffee substitute. Postum is a powdered roasted-grain beverage once popular as a coffee substitute. POSTUM: Eine turbulent-erotische Reise auf den Spuren eines Freundes (Marlon, Timo und Marlene 3) (German Edition) by Andre Illgas | Feb 27, 2015 5.0 out of 5 stars 1 So much so, many people have taken to drinking it on a daily basis. You are head elder at the Atlanta-Korean Seventh-day Adventist Church in Duluth, Georgia. Postum was known decades ago for its clever advertising campaigns. They are both very good people. How are you getting the word out? Is the Original flavor the most popular, or is it the newer cocoa or coffee-flavored versions? Postum is manufactured in Indiana in a modern facility that still has access to similar equipment that was used in the original Postum plant. The creator, C.W. Postum was a staple in many homes. I believe Mormons and Adventists (both of whom traditionally didn't drink coffee) were previously the biggest consumers? Ahhhhh, This is What Wholesome Tastes Like. We currently have the 8 oz. What else does Eliza's sell? Get full nutrition facts and other common serving sizes of Postum including 1 fl oz and 100 g. The Original Flavor is still the most popular, but the Coffee Flavor and Cocoa Blend products are starting to grow. In the late 1990s, dot com companies were appearing everywhere. Chicory is an acclaimed liver protective and is used to treat hepatic enlargement, fever, vomiting, and abdominal aches. June and Dayle are members of the Church of Jesus Christ of Latter-day Saints, commonly known as Mormons. These 12 Exercises Will Help You Reap the Health Benefits of Good Posture Medically reviewed by Daniel Bubnis, M.S., NASM-CPT, NASE Level II … I am currently the only Adventist at Eliza’s Quest Foods. We still use some of them in our current advertising because customers continue to love seeing them. I am thoroughly enjoying partnering with them and playing a key role in bringing Postum back to all of our loyal customers. Rich in vitamins and minerals (27.8%/cal). A good portion of our customers are people who do not or cannot drink caffeine or who want to cut caffeine from their diet. Many of our loyal customers enjoy mixing their Postum with cocoa to drink as a warm beverage or enjoy it as a cold, blended drink to have during the summer months. And it’s just as satisfying as you remember. Postum. Though I had zero experience in technology, they saw potential in me and were willing to train me. 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